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Deal analysis

The 1%, 50% and 70% rules in real estate: do they still work in 2026?

Three quick screens every investor uses: the 1% rule for rent, the 50% rule for expenses and the 70% rule for flips. What each one means, when it fails and how to check a deal in seconds.

LeadCounty editorial and data team2 min read · refreshed weekly

Investors look at many deals and buy few. Three rules of thumb help throw out the weak ones in seconds, before you spend an hour on a full analysis.

01The 1% rule (rentals)

Monthly rent should be at least 1% of the price plus repairs. A house bought for $150,000 with $30,000 of repairs should rent for about $1,800 a month. In many expensive metros in 2026 almost nothing passes; investors there accept 0.6–0.8% and rely on appreciation, or look in cheaper counties.

02The 50% rule (rentals)

Roughly half of the rent goes to expenses other than the mortgage: tax, insurance, repairs, vacancy, capital expenses and management. With $1,700 of rent, plan on about $850 of expenses; the other $850 must cover the loan payment for the rental to cash-flow.

03The 70% rule (flips)

A flipper pays at most 70% of the after-repair value minus repairs. With an ARV of $250,000 and $30,000 of repairs, the limit is $145,000. The 30% covers buying and selling costs, holding costs, the loan and the profit. In hot markets buyers stretch to 75–80%.

04Check all three at once

The free rules-of-thumb calculator checks all three with your numbers and tells you which ones pass. If a deal passes, run the full rental cash flow or fix and flip calculator.

05Finding deals that pass

Deals that pass these rules usually come from owners who need to sell: tax-delinquent owners, heirs, tired landlords and vacant houses. LeadCounty finds them in county records every week.

LeadCounty editorial and data team

We collect official county, court and city records every week and turn them into scored, explained property research for investors and agents. Every guide is based on how these public records actually work.

How we make these guides. We write from official offices and statutes, name the source of each number and fix mistakes when you tell us. See our editorial standards and methodology. What changed: the counts and examples are refreshed weekly.

Free calculators for this guide

Free, no sign-up, every step of the math shown with your numbers.

Questions

What is the 1% rule?

Monthly rent should be at least 1% of the purchase price plus repairs. A $150,000 all-in rental should rent for $1,500 or more.

What is the 50% rule?

About half of the rent goes to operating expenses (tax, insurance, repairs, vacancy, management). The other half must cover the mortgage.

What is the 70% rule?

A flipper should pay at most 70% of the after-repair value minus the repair cost.

Do these rules replace a full analysis?

No. They are screens to throw out bad deals fast; run a full cash-flow or flip analysis on anything that passes.

Sources and further reading

General information, not legal advice. Check the statute and your county office before you act.

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